Magento v WooCommerce: Which E-Commerce Platform Is For You?

If you’re setting up an e-commerce website, you’ll have a multitude of platforms to choose from – but the most popular options right now are WooCommerce and Magento. Both have their similarities, but there are also many differentiating factors between the two, and you should certainly check them out before you make the decision. Here’s what you should know about Magento and WooCommerce before you make your choice.

How Magento and WooCommerce Are Similar

Well, they’re both e-commerce platforms – so that’s a start! WooCommerce and Magento also share common ground as open source creations. The original code for both of these platforms has been made available to the public so that it can be modified or improved upon endlessly.

Because of their open source nature, the two options come with a fantastic array of customisation options. Shopify (another popular e-commerce platform) is a popular alternative for those who need to build their online store fast, but the personalisation options it offers are very restricted. Magento and WooCommerce allow users to customise almost everything – they sky is the limit!

Here are some more of the similarities:
• Both allow unlimited product uploads
• Both are self-hosted
• Both have large developer communities ready to provide assistance
• Both have built-in support for a business blog

So how are Magento and WooCommerce different from each other?

One of the critical differences between the two is that one of them (WooCommerce) is a plugin, while the other (Magento) is a standalone platform. This makes WooCommerce an excellent choice for those who already have a business website, and are looking to add an e-commerce element to it. Magento, by contrast, is built purely for e-commerce ventures, making it suitable for larger businesses, or those who are managing multiple stores.

Are Magento and WooCommerce user-friendly?

Of the two, WooCommerce is the most user-friendly option. It’s built into WordPress, which means if you’re familiar with this platform, you won’t have too much trouble getting to grips with it. Magento can take some getting used to, with an enormous array of powerful features that are probably beyond most SMEs. It’s also slightly more complicated to tweak and develop a Magento site – a specialist developer will be required.

How much does Magento and WooCommerce cost?

The good news is that both Magento and WooCommerce are free on initial download. However, as your e-commerce venture starts to grow, you’ll find that you need to start paying for upgrades – and with Magento, as mentioned earlier, you’ll need a specialist developer to install them for you.

Additional features of Magento and WooCommerce

Magento comes with a powerful array of essential elements, including the ability to cross-sell products, separate products with advanced filters and creating localised versions of the same store.
WooCommerce is a simpler option, better suited to those just starting out in e-commerce. But what WooCommerce may lack in basic features, it makes up for in the fact that it can be used alongside plenty of other WordPress plugins, boosting its capabilities and opening up new avenues for owners to explore.

Magento v WooCommere: The conclusion

It’s a tough call, but we’re handing this one to WooCommerce. The plugin is better suited to SME owners, and it’s the cheaper option for those keeping an eye on their budgets. Magento is a fantastic option for power sellers and those who own multiple e-commerce stores, but extending its capabilities can be complicated and expensive.

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